Sales & marketing
Subcategories
New Publications
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Valuable Content Marketing by Sonja Jefferson & Sharon Tanton
(Paperback 248 pages)Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand Read more...
€22.26 (RRP €26.19)
You save: 15%
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Principles of Marketing by Philip Kotler & Gary Armstrong
(Hardback 744 pages)€158.10 (RRP €186.01)
You save: 15%
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Secrets of Selling Services: Everything You Need to Sell What Your Customer Can't See-From Pitch to Close by Stephan Schiffman
(Paperback 224 pages)Americas #1 sales trainer delivers the ultimate closers guide for service sales professionals Read more...
€14.46 (RRP €17.02)
You save: 15%
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Soar Selling: How to Get Through to Almost Anyone-the Proven Method For Reaching Decision Makers by David Hibbard & Marhnelle S. Hibbard
(Hardback 240 pages)From co-founders of the international sales training company, Read more...
€18.92 (RRP €22.26)
You save: 15%
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Integrated Advertising, Promotion, and Marketing Communications Plus New Mymarketinglab With Pearson Etext by Kenneth E. Clow & Donald E. Baack
(Mixed Media Product 464 pages)€135.83 (RRP €159.81)
You save: 15%
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Brand Resilience by Jonathan R. Copulsky
(Paperback 256 pages)As the Toyota and Tiger Woods scandals illustrate, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast, interconnected social media Read more...
€12.24 (RRP €14.40)
You save: 15%
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Principles of Marketing by Philip Kotler & Gary Armstrong & Lloyd Harris & Nigel F. Piercy
(Paperback 784 pages)€64.18
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Global Marketing Management by Warren J. Keegan & Svend Hollensen
(Paperback 640 pages)For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with Read more...
€69.42
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Joe Girard's 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life by Joe Girard
(Paperback 256 pages)Provides the tips and advice you need to succeed in an economy where budgets are being slashed and decision-makers are scared to spend. This book Read more...
€14.46 (RRP €17.02)
You save: 15%
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Marketing by Michael R. Solomon & Greg W. Marshall & Elnora W. Stuart & Bradley Barnes & Vincent-Wayne Mitchell
(Paperback 656 pages)€58.94
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Marketing: Theory, Evidence, Practice by Byron Sharp & Katherine Anderson & Dag Bennett & David R. Corkindale & Charles Graham & Rachel Kennedy & Larry Lockshin & Karen Nelson-Field & Adrian Palmer & Anita Peleg
(Paperback 656 pages)€72.38 (RRP €85.15)
You save: 15%
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The Better Mousetrap by Simon Pont
(Paperback 296 pages)Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. This book lifts the lid on the brand and advertising Read more...
€16.69 (RRP €19.64)
You save: 15%
- 15.
Best Practice Cases in Branding, Strategic Brand Management by Kevin Lane Keller
(Hardback 372 pages)€13.26 (RRP €15.60)
You save: 15%
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Drucker on Marketing: Lessons From the World's Most Influential Business Thinker by William Cohen
(Hardback 288 pages)Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this Read more...
€24.48 (RRP €28.81)
You save: 15%
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How to Close a Deal Like Warren Buffett: Lessons From the World's Greatest Dealmaker by Tom Searcy & Henry Devries
(Hardback 192 pages)Offers an original spin on Buffett's near-mythic dealmaking prowess that will catch the Read more...
€17.80 (RRP €20.95)
You save: 15%
- 18.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network by Jason Miles & Karen Lacey
(Paperback 240 pages)A guide to reach more customers on Pinterest - the hottest, Read more...
€15.58 (RRP €18.33)
You save: 15%
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Unconscious Branding by Douglas Van Praet
(Hardback 288 pages)If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and Read more...
€18.92 (RRP €22.26)
You save: 15%
- 22.
Winning Body Language For Sales Professionals: Control the Conversation and Connect With Your Customer-Without Saying a Word by Mark Bowden
(Paperback 256 pages)Whether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, Read more...
€15.58 (RRP €18.33)
You save: 15%
- 23.
The Art of Influencing and Selling by Ardi Kolah
(Paperback 288 pages)Helps readers to develop confidence to write and deliver effective sales material and presentations and positively negotiate and close the sale. This title also shows how to make intelligent use of Read more...
€22.26 (RRP €26.19)
You save: 15%
- 24.
High Impact Marketing That Gets Results by Ardi Kolah
(Paperback 480 pages)Offers tried and tested no-fuss marketing methods to boost brand awareness among fresh and established customers. This book provides readers confidence to segment markets and customers to choose the Read more...
€22.26 (RRP €26.19)
You save: 15%
- 25.
Principled Selling by David Tovey
(Paperback 264 pages)The stereotypical salesperson is pushy, manipulative and persistent. Most people don't like buying from them - and many salespeople don't want to be like this - so the traditional hard sell consistently fails to get Read more...
€16.69 (RRP €19.64)
You save: 15%
- 26.
Strategic Marketing Problems by Roger a. Kerin & Robert a. Peterson
(Paperback 744 pages)"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with Read more...
€66.80
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Global Marketing Management by Warren J. Keegan & Svend Hollensen & Ilan Alon
(Hardback 625 pages)For courses in International Marketing and Global Marketing. This is the Read more...
€94.63 (RRP €111.34)
You save: 15%
- 30.
The Luxury Strategy by Jean Noel Kapferer
(Hardback 408 pages)Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the Read more...
€38.96 (RRP €45.84)
You save: 15%
- 31.
Essentials of Marketing by Dr. Frances Brassington & Dr. Stephen Pettitt
(Paperback 624 pages)€52.39
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Strategic Brand Management by Kevin Lane Keller
(Hardback 600 pages)For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Read more...
€130.27 (RRP €153.26)
You save: 15%
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Creating the Strategy by Rennie Gould
(Paperback 248 pages)A guide that brings together important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in Read more...
€33.39 (RRP €39.29)
You save: 15%
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips
(Hardback 288 pages)A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories Read more...
€22.26 (RRP €26.19)
You save: 15%
- 38.
Brand Aesthetics by Gerald Mazzalovo
(Hardback 248 pages)Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical Read more...
€72.38 (RRP €85.15)
You save: 15%
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Marketing Channels by Bert Rosenbloom
(Paperback 650 pages)Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making Read more...
€65.49
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Hasselback Marketing Faculty Guide by James R. Hasselback
(Paperback 300 pages)A black boy grows as an individual through his efforts to keep a half-blind mother dog and her eight puppies alive. Read more...
€0.01
